THINKING OF STARTING A WEDDING PLANNING BUSINESS?
SIX 6 THINGS TO KEEP IN MIND
This is a great time to start a small business as a wedding planner in Lahore. The Bureau of Labor Statistics expects that event planning will increase at a much faster rate than the average between now and 2020.
A wedding planning activity can be right for you if you are organized, guided and creative. Also, you will need to have the skills of the people to face brash brides (dare to say Bridezillas?) And some commercial know-how to manage your finances.
Here are six practical things to keep in mind before starting:
Fortunately, starting a wedding planning activity is not very expensive. As an independent consultant, you do not need an office space other than your kitchen table. But you will have initial costs. You should consider hiring a lawyer for basic legal work, such as protecting your personal property from liability and entering into basic contracts that you can use with your clients before starting their marriage. You will also need to put some money in marketing and office supplies. Consider using a corporate credit card with prizes to help you reduce base cost.
Without a boss, you’ll have to set your goals to keep your business on track. Give yourself a realistic idea of how much you will earn and how you can improve on that number.
Set off to meet local sellers within a certain time frame (such as meeting 15 local flower shops within a month). And remember to set personal goals for yourself, for example by promising to take some courses to brush up on business skills.
The main way in which you will sell your services as a Event planner – different from word of mouth – is through an online portfolio. Here are some ideas on what to include:
A photo shoots of a wedding, including the reception table, decorations and cake. This is an opportunity to show your familiarity with the hottest wedding trends and your attention to detail. Use it as an opportunity to work with local sellers.
Written testimonials and pictures of the marriages of your friends and relatives you have contributed to.
A list of professional certifications or registrations.
Examples of wedding times you’ve created.
Landing your first clients
Getting the first customers for your Event planning business is the biggest hill to overcome for many wedding planners. To land them, think of strategies such as sending a mailer to newly married couples in your area, talking to the people you know and getting married and offering your services at a serious discount to a friend of a friend.
Marketing your business
Most small business owners spend at least 25 percent of their time marketing their business. Fortunately, this critical activity does not have to be expensive or take a long time. In addition to creating a website with your portfolio, create a Facebook business page to share the latest wedding trends and statistics, as well as photos of the marriages you’ve helped plan. You can even create inspirational boards through Pinterest.
And, of course, there are more traditional ways of marketing, including paid advertising in print media. You will also need a network. Sign up for local marriage agreements, where all types of sellers can meet hundreds or thousands of engaged couples.
Consider getting a certification or even a degree for event planning if you do not have one. A degree in hospitality can be useful for event organizers, but short-term certifications of organizations such as the International Special Events Society can also be useful.
As a small business owner, you will have to wear a lot of hats. You will not only be a wedding planner but also an accountant, a marketing director and a customer service specialist. When you make a successful event, you will see that hard work will evaluate the challenge.